| 摘要 |
<p>A method and system for identifying and creating links that allow the user to more accurately and completely view and measure the relationships it has with its customers and the relationships its customers have with other customers. A method and system has been created for determining the value of the customer or group of customers in the case of a household based on the criteria the user desires to utilize for the analysis being performed. The method for determining these relationships and the system of organizing the data allow for flexible analysis of all the key economic units by which a user might wish to analyze the data. These economic units include: individual at a specific address, household as defined as a specific address, household as defined as an economic buying unit at multiple addresses, or corporation/organization. The data can be further organized and analysis performed using additional criteria the system defines including whether a link to a corporation is Direct or Affinity. It can also include the value of selected types of relationships of customers with other customers any number of links from the target customer. The system is used to make better decisions about how to manage the customer relationship, often referred to as one-to-one marketing.</p> |
