ADVERTISEMENT SELECTION BASED ON USER ACTION IN AN ELECTRONIC PROGRAM GUIDE
摘要
A method of displaying a targeted advertisement on an electronic program guide based on consumer navigation is presented. A plurality of advertisements are received in a television apparatus through an auxiliary source. The received advertisements are stored along with their respective descriptor. Navigation of a user of the electronic program guide is monitored. Then a selected advertisement from the stored advertisements is displayed in response to the navigation monitoring.
申请公布号
WO0067473(A1)
申请公布日期
2000.11.09
申请号
WO2000US11373
申请日期
2000.04.28
申请人
THOMSON LICENSING S.A.;SIMPSON, WANDA, GREEN;JOHNSON, MICHAEL, WAYNE