METHOD AND APPARATUS FOR NEGOTIATING TERMS FOR LOCAL ADVERTISING

摘要

A method and apparatus for local advertising. Web hosts sell advertising space on their web site and distribute web pages including the advertisements to Internet users or clients. It is desirable for advertisements to target specific audiences and persons that may be interested in the specific good or service being advertised. One or more embodiments of the invention provide for advertisements that are transmitted (606) from a web host to a client. The inserted advertisement may be an advertisement that is stored in the proxy's cache (604) or may be retrieved from a web server for an advertiser. One or more embodiments of the invention provide for a module to be downloaded to the proxy that is responsible for negotiating and inserting the advertisement.