Merchandise display hook with pivoting label holder

摘要

A merchandise display hook provided with an improved form of pivoting label holder. A label support arm extends above a merchandise display arm and has a transversely disposed cross bar secured to an upper surface portion thereof. The cross bar provides a pivotal mount for a plastic label holding device, optionally with the end extremity of the label support serving as an abutment stop to limit rearward pivoting movement of the label holder. The label holder has a U-shaped retaining clip portion with a slot sized to accommodate the label support arm during pivotal movement of label holder on the cross bar. The slot is tapered such that the open end thereof is wider than an intermediate portion to prevent contact with the label support arm during downward rotation. The tapered slot can be formed by directing a triangular or trapezoidal-shaped tool through the retaining clip portion parallel to the panel of the label holder.