| 摘要 |
PURPOSE: A system for harmonizing an on-line advertisement and an off-line advertisement is provided to increase the effect of the advertisement by connecting the off-line advertisement that is shown in a real life to the on-line advertisement that occurs on the internet. CONSTITUTION: A free lottery is distributed for a small event at the place where many people pass(400). An internet homepage is registered, and an internet user watches a banner advertisement on the internet homepage(140). An electronic mail advertisement can be delivered to the internet user(150). An automatic telephone advertisement is used in order to register the lottery for a customer who does not use the internet(160). An event is supplied to a member of the internet homepage so as to satisfy a registered member and to increase the number of the member(500). A cyber-bank(700) enables a virtual money that is given to the member and a winner of the event, to be utilized. The system can be connected to a web site(600) that supports an electronic commerce using the virtual money in the cyber-bank(700).
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