| 摘要 |
PURPOSE: A permission marketing technique and an expanded banner advertisement method which inter-works with an internet character type advertisement are provided for implementing a high advertisement charge by providing a key point and summary information using a child window. CONSTITUTION: A current main window is connected with a web page in which a method according to the present invention is implemented. At this time, since a mouse pointer(320) is not positioned in a link region(330) of a character type advertisement, a child window which contains a key point and summary information related to the advertisement is displayed behind the main window. As the mouse pointer(350) is positioned in the link region(340) of the character type advertisement of the main window, the child window(360) is positioned in a control box region of the main window.
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