| 摘要 |
PURPOSE: A franchise method of an internet gift shopping mall in an electronic commerce is provided to increase the buy efficiency via the internet gift shopping mall, by preparing a chain store where an actual product can be identified and purchased directly when a user purchases a product via the shopping mall in the electronic commerce. CONSTITUTION: There are provided various internet online spaces which are comprised of specialized products(gifts) and contents, and supplied offline spaces for rest, exhibition and sale(310). The buying intention of a buyer is determined(320). The buyer selects the products(gifts) by various manners, and the selected products(gifts) are bought and delivered via the online, offline and a combination of the online and the offline(342). If the information of the products(gifts) to be bought is not clear, an exhibited real product may be identified(344). If the unclear matter of the products(gifts) to be bought is solved, the method for a payment and a deliver via the online can be selected(343).
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