The use of wireless application protocol for making trading decisions and executing transactions in real time

摘要

Methods and apparatus are disclosed for allowing an offering party to use a computer to send messages to individual wireless device users regarding a potential business transaction. Web based advise from the offering party is forwarded through a communications gateway. Replies from wireless device users are provided by links embedded in the messages. The links allow the wireless device users to reply to invitations to gather more information about the potential business transaction or to consummate the business transaction without needing to establish a new communication event with the offering party.