摘要 |
<p>The present invention relates to methods and apparatus for delivering, customizing, and displaying personalized media content, (Fig. 4, Fig. 10). Content is divided into data, flow, and display aspects (Fig 1), each of which may be manipulated to alter a television-style show in real-time. Viewer system apparatus includes set top box, advanced TV, personal computer, or media appliance. Interactive shows (Fig. 11) may be implemented by altering the data, flow or display of the content in real-time at a server, according to communications from viewers (Fig. 10) or according to business needs.</p> |