| 摘要 |
A computer-implemented electronic incentive system and method where incentive targeting, distribution, selection, storage, redemption, clearing, reimbursement and data management take place electronically. The system makes incentives available in a central incentive system located within a computer system, targets incentives to specific consumers or groups of consumers, allows the consumer to select incentives and stores the consumer's identifying name or number along with the consumer's selected incentives, transmits the purchases of the consumer when the consumer makes a purchase at a retailer and gives the retailer the consumer's identifier and the retailer connects to the central incentive system and compares the purchases to the stored selected incentives for the consumer. If a match is made the incentive is applied and the consumer is automatically compensated. The system also provides for automatic reimbursement of the retailer. In addition, the consumer's purchase and incentive redemption data is stored and used to target future incentives to the consumer or a group to which the consumer belongs. |
