Use of a brightener pigment in cleansers or detergents

摘要

A description is given of the use of a brightener pigment, which comprises (a) a cellulose powder which is dispersible in water, and (b) a water-soluble fluorescent whitening agent. The brightener pigments are used for improving the aspect of detergents. The fluorescent whitening agent does not come into contact with the goods to be washed.