| 摘要 |
<p>A system and method for interactive marketing in the life sciences industries is disclosed. Targeted respondent data for a client company project is input to a system server (10) which is used to generate survey participation offers. The system server (10) transmits the participation offers having a project identifier and respondent identifier to the respondents on an automated basis such as by facsimile transmission. When a survey participant responds, the system server (10) conducts an automated survey either by telephone or by electronic form using predetermined survey questions for the client company marketing project. An audio or audiovisual marketing message is selected and played to the survey participant based on either the participant's responses to the selected survey questions or other profile data of the participant. The survey responses are recorded and the response data, or processed statistical reports generated from the response data, are transmitted to the client company. The response data and statistical reports may be generated and accessed on a real-time basis by the client company via a telecommunications link (20) to the system server (10). Optionally, the system server (10) generates and transmits a reward to survey participants.</p> |
