发明名称 |
System and method for increasing click through rates of internet banner advertisements |
摘要 |
A system and method for increasing click-through rates of Internet banner advertisements (ads) is enabled through the delivery of banner ads having a user interactive gaming function. In one embodiment, the user interactive gaming function is implemented as an Internet scratch-off game. The gaming further on the banner ad is completed by the user upon the interaction by the user at a merchant web site. A transfer to the merchant's web site is accomplished using a uniform resource locator request that includes game state information. Automatic transfers to a merchant web site can also be effected based upon indications of user interaction with an interactive portion of a banner ad. |
申请公布号 |
AU3394100(A) |
申请公布日期 |
2000.09.21 |
申请号 |
AU20000033941 |
申请日期 |
2000.03.06 |
申请人 |
REALTIME MEDIA, INC. |
发明人 |
ROBERT AUXIER;VIVEK KHERA;CHARLES SEIDMAN |
分类号 |
A63F13/12;A63F3/08;G06F19/00;G06Q30/00;G07F17/32 |
主分类号 |
A63F13/12 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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