METHOD OF PERFORMING AUTOMATIC SALES TRANSACTIONS IN AN ADVERTISER-SPONSORED TELEPHONY SYSTEM

摘要

An advertiser-sponsored telephony system includes an automatic sales transaction option, whereby a telephony user may automatically purchase an advertised product without disconnecting from the advertiser-sponsored telephony system. After hearing a promotional message (140) for an advertised product in the advertiser-sponsored telephony system, a telephony user is presented with an option (150) to submit an instruction to automatically place a purchase order for the product. The advertiser-sponsored telephony system verifies the telephony user's identity and confirms that an account which has been pre-registered by the telephony user has sufficient funds to cover the price of the purchase order (170). If these criteria are satisfied, then the purchase order is processed (180) and the caller continues with his or her telephone call.