AN ADVERTISEMENT SALES AND MANAGEMENT SYSTEM

摘要

An advertisement sales and management system is disclosed as well as a method that provides a comprehensive advertising solution which supports the integration of the total advertising workflow by handling all kinds of advertisements booked for multiple media including printed media as well as electronic media. Contents and/or presentation elements of an insertion of an advertisement may be reused in another insertion being in the same type of media or a different one. The system according to the present invention is capable of providing significant cost and time efficiencies in the entry, sales, production and management of advertisements.