| 摘要 |
PURPOSE: A management item for PC room network marketing using lost opportunity cost of consumer is provided to create new income source by controlling the lost opportunity cost of the client using PC room and common client and then by artificially unifying lost brand royalty of the clients using PC room and common client to one company. CONSTITUTION: A management item for PC room network marketing using lost opportunity cost of consumer is composed of unification and application. The management item unifies the PC room network. The owner of PC room becomes middle marketing dealer. The management item sends proposal letter of event participation to the owner of PC room. The owner of PC room first participates in the event consisted in on-line and off-line. In off-line event, the owner of PC room announces the commodities of event company or invites the sale of commodities like agency. In on-line event, the whole event divides an event strengthening market share entertaining with owner of PC room and an event managing market share. The owner of PC room inputs ID and sends the client list to event company. The event company manages the PC room of whole country and pay a prize according to participation rate of client.
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