| 摘要 |
<p>A method for advertising within virtual environments of games. Default images of games are replaced by alternative textures (14, 15) having advertisements implemented therein. An ad server (26) coordinates the matching of ads to demographic data of the game player (13), and properly accommodates ads in formats from game information (50) provided by game sources (32). The game player (1) is visually influenced by advertisements as he or she views the virtual world of the game, as plug-in software (2) replaces the default images with virtual pictures and figures utilizing an advertisement. View statistics (33) are retrieved from the game player's computer or console (11) to rate viewing effectiveness for ad placement confirmation and billing purposes.</p> |
