发明名称 Method and apparatus for evaluating visitors to a web server
摘要 Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.
申请公布号 AU2972800(A) 申请公布日期 2000.08.18
申请号 AU20000029728 申请日期 2000.01.25
申请人 WEBTRENDS CORPORATION 发明人 WILLIAM GLEN BOYD;ELIJAHU SHAPIRA;DAVID S. MONTGOMERY
分类号 G06Q10/06;G06Q30/02 主分类号 G06Q10/06
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