METHOD AND SYSTEM OF DIRECTED ADVERTISING

摘要

A system and method of providing directed advertising to consumers. The system and method acquire demographic information to associate one or more demographic groups to a consumer and an advertisement appropriate to the associated groups is selected and displayed to the consumer. A record is maintained for the advertiser as to the demographic group associated with the consumer to whom the ad was shown, and the advertisers can define desired demographics of consumers for their ads and desired times for showing of the ad, etc.