REAL TIME INVESTIGATION INFORMATION ACQUISITION SYSTEM FOR MEDIA PROGRAM AND ITS METHOD

摘要

PROBLEM TO BE SOLVED: To obtain investigation information with respect to media viewer population statistic and view tendency in real time by providing a means that automatically identifies a program learned by experience by a user using a 1st receiver and a means that receives information from the user in response to a prompt provided to the user. SOLUTION: An input device 10 gives a prompt (instruction message) with respect to viewer population statistic and questionnaires from an investigation service provider 84 by displaying the prompt onto a video receiver 60 or displaying it on a display section 12 of the input device 10, receives and stores a viewer reply with respect to the prompt from a button 14 of the input device 10. The input device automatically identifies each program or each advertisement from program identification information received from the video receiver 60 to store the data. The input device 10 also provides storage information to the investigation service provider 84.