| 摘要 |
PURPOSE: A business model can connects customer, vendor, and advertising executive by processing members information gathered from multi channels through a browser with a CRM technique. With the model, it is possible to analyze user's general propensity on the web by getting the user's information from the multi channel. Because the model stands on the basis of a relation marketing which is based on a confidence in the customers, speaks for the customer, and induces the customer's profit, it is an intermediary model for customers. It can measure an individual value more exactly by extracting an individual cross life time value. CONSTITUTION: Various members information is accumulated by applying a new typed browser which is for common use and popularity. An agency engine classifies the data by an artificial intelligence. The data are processed with CRM/OLAP and processed into empirical information by cross life time value.
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