| 摘要 |
A computer-implemented system and method for consolidated mall shopping. A shopping mall system makes electronic stores of an electronic shopping mall publicly accessible over a public network to consumers, merchants, and others. Merchants may generate their stores off-line. A consumer may browse from one store to another, or select a store by category or otherwise. The consumer may select a product by browsing through a store, or by searching either a store or the mall for a particular type of product. A consumer may select one or more products, from one or more stores, for consolidated purchase from a single shopping cart. The selected products may be grouped together for viewing and/or editing by the consumer prior to the consolidated purchase. The consumer may add or remove products from the shopping cart, or change the quantity of an item, prior to purchase. Also, consumers may be offered a merchant coupon (sponsored by a merchant) or a mall coupon (sponsored by the shopping mall). A consumer may add either kind of coupon to the shopping cart to reduce the price of one or more applicable products in the shopping cart. A merchant coupon may apply to all products in the merchant's on-line store, or to certain products that may be specified by product category, product line, or other categorizations. A mall coupon may apply to all products in the shopping mall, to products in specified stores or categories of stores, to certain products in specified stores, or according to other categorizations. |
