发明名称 PRINTED MEDIUM ACTIVATED INTERACTIVE COMMUNICATION OF MULTIMEDIA INFORMATION, INCLUDING ADVERTISING
摘要 <p>The present invention describes a revolutionary new device bridging the gap between the virtual multimedia-based Internet world and the real world, best exemplified by print media. More particularly, the invention relates to communicating multimedia information using a scanner (100) for machine-readable code (10) containing a link information corresponding to a provider information (600) depicted on the printed medium (50), a user interface (120) for obtaining user input information corresponding to the provider information, a communication bridge for sending the link information and the user input information via the network, a receiver (180) in communication with the scanner, capable of receiving the link information and the user input information, and further capable of receiving and playing a multimedia information sequence (500), and a portal server (200) in communication with the scanner via the network capable of selecting a multimedia information sequence corresponding to the link information and the user input information.</p>
申请公布号 WO2000043862(A1) 申请公布日期 2000.07.27
申请号 US2000001727 申请日期 2000.01.26
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