MICRO-TARGETED ADVERTISING

摘要

A method and apparatus for micro-targeted advertising is disclosed that provides micro-targeting advertising to users of a networked devices. The advertising possibilities provided by the present invention are referred to as "micro-targeted" because the architecture of the present invention allows for targeting advertising more narrowly, and therefore more effectively, than the prior art. In addition, the invention describes a system that is distributed and script based rather than transaction based as in the prior art. In one embodiment, advertising scripts are dynamically generated (510) based on information related to the specific user of specific network device (e.g., terminal workstation). By determining an advertising audience on a user-by-user basis, the architecture of the present invention provides selective targeting of advertising content.