METHOD FOR CONFIGURING ELECTRONIC COMMERCE SYSTEM TO AUTOMATICALLY LOWER PRICES BY SHOWING ADVERTISEMENT AND PURCHASING GOODS

摘要

PURPOSE: A method for configuring an electronic commerce system to lower prices by advertisement view and goods purchasing is provided to automatically lower the goods prices of shopping malls by clicking advertisement view relevant to the goods with the connection of advertising process and sales process. CONSTITUTION: An electronic commerce site operator displays goods in the homage of the internet shopping mall merchant system(S1). The operator drives a discount rate control program to determine an advertisement view discount coefficient(k1) and a goods purchasing discount coefficient(k2) for the determination of the maximum discount prices of goods(S2). In state that the initial goods prices have been determined, the operator inputs his ID and password to log in(S3). The operator drives a goods price marking program to indicate goods prices on a goods display window(S4) and checks a goods detailed information click or a purchasing click(S5). In a case of the goods detailed information click, the operator executes goods detailed information and advertisement view(S6). The operator accumulatively calculates the frequency of advertisement according to a result of a quiz to confirm the comprehension of advertisement contents(S7,S8).