| 摘要 |
PURPOSE: An internet advertising using a real-time bidding auction is provided to attract bidders' interest and to increase the effect of advertising by connecting the bidding auction method of a game pattern with an advertisement, breaking from the established simple auction patterns. CONSTITUTION: A bid main screen comprising an advertisement, the items of official announcement and a bid object is displayed. If a member log-in screen is displayed, a member inputs his ID and password to participate in the bid after confirming the details for the bid objects. Based on information obtained from the member log-in screen, the member fills out his bidding price on a bidding price input screen. While a prizewinner inputted the best price is selected, a full-page advertisement is displayed. Through a prizewinner announcement screen, the status of bidders are displayed and a final successful bidder is announced.
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