| 摘要 |
<p>A method and apparatus for determining, displaying and dynamically changing links displayed on a Web page is disclosed. Each link is designed with a context criteria, a content criteria and a presentation criteria. Based on past navigational history and context, content criteria, and presentation criteria, each link is related to other links on the same Web page. By varying context, content criteria, and presentation criteria, the clickability of each link can be estimated, varied and subsequently measured. Advantageously, the context, content and presentability can be varied dynamically and iteratively to improve the clickability of a selected link. <IMAGE></p> |
