| 摘要 |
PURPOSE: An interactive advertisement system is provided to use the advertisement banner as a user interface window for inputting a personal information by using a space extension or a new window technique, store the input information in the database of a advertisement server, and again display the input information on the advertisement banner. CONSTITUTION: An interactive advertisement system comprises a shock wave or JAVA applet, an active server page and a database server. The shock wave or JAVA applet displays the advertisement banner, receives information from a user, and again displays the input information on the advertisement banner. The active server page sends the information, input through the advertisement banner, to the database server, and feed back the information, sent from the database server, to the shock wave or JAVA applet. The database server stores systematically the database, specially advertisement data. The interactive advertisement system directly induces the user's response on the advertisement on the banner, construct the database on the user's response, and send the advertisement appropriate for the user's inclination based on the user profile.
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