| 摘要 |
A method and apparatus for incentive points management is disclosed. The present invention provides a method and apparatus for incentive points management based on usage of computerized resources. In one embodiment, non- usage based points can also be awarded. Briefly, a threshold value is used f or awarding points such that points are awarded for use of a resource over a predetermined threshold value (410). For example, if a particular Web site i s accessed via a participating network for 20 contiguous minutes (410) a predetermined number of incentive points are awarded (420). Incentive points can then be awarded in 20 minute increments or on a different scale. In one embodiment, incentive points are awarded to both the user and to an organization to which the user belongs. In one embodiment, affinity points a re awarded in addition to incentive points. Affinity points are awarded based o n more active participation (440). For example, affinity points can be awarded for purchases of particular items or purchases of particular amounts. Affini ty points can also be awarded for specific actions, for example, switching telephone long distance providers, filling out an online survey form, or making a purchase online instead of through traditional channels (430).</SDO AB>
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