CONSUMER PROFILING AND ADVERTISEMENT SELECTION SYSTEM

摘要

A consumer profiling and advertisement selection system (500) is presented in which consumers (100) can be characterized based on their purchase or viewing habits. The result of this process is a consumer characterization vector (562) describing the probabilistic demographics and product preferences of the subscriber or viewer (100). Advertisement characterization vectors (548) describing an actual or hypothetical market for a product or desired viewing audience can be determined. The ad characteristics including an ad demographic vector (548), an ad product category (552) and an ad product preference vector (554) is transmitted along with a consumer ID (512). The consumer ID (512) is used to retrieve a consumer characterization vector (562) which is correlated with the ad characterization vector (548) to determine the suitability of the advertisement to the consumer (100). A price for displaying the advertisement can be determined based on the results of the correlation of the ad characteristics with the consumer characterisation vector (562). The system can be used to both increase the effectiveness and cost efficiency of advertisements, as well as for determining the price for transmitting or viewing an advertisement, based on the collection of the ad with the consumer profile.