SYSTEM AND METHOD FOR MATCHING USERS WITH ITEMS IN A NETWORK

摘要

A system and method of determining and using psychographic information to help better match user's interests with products and services. Psychographic information is information about an individual's personality. This information can be associated with an item to indicate what personality traits are more common among people who are, or are not, more likely to be interested in that item. The system supports two types of profiles: user profiles (216) and item profiles (214). A user profile (216) contains the psychographic information showing correspondence, or lack thereof, between a user and various personality traits. Similarly, an item profile (214) describes the personality traits of users who are interested, or are not interested, in that item. These profiles can be associated with confidence levels to show which traits are better known in the profiles.