PURCHASING UPGRADED MEDIA FEATURE FOR TRANSMISSION

摘要

The present invention provides an improved method and apparatus for purchasing media feature for programming transmission. A selection is sent to a server system (140) to buy an upgraded media feature for a programming transmission. The server system (140) automatically coordinates purchasing the media feature from a programming transmission source (130). In one embodiment, an entertainment system (110) includes a user interface from which a viewer selects an upgraded media feature for a programming transmission, wherein the programming transmission with the upgraded media feature is provided to the entertainment system (110).