发明名称 |
Prospective customer selection using customer and market reference data |
摘要 |
Prospective customers may be selected for target making with respect to a particular product and market without the need to conduct designed marketing campaigns. A computer implemented process applies data mining techniques to databases containing records representing customer and overall market populations for the purpose of selecting market segments and prospective customers for targeted marketing.
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申请公布号 |
US6061658(A) |
申请公布日期 |
2000.05.09 |
申请号 |
US19980078672 |
申请日期 |
1998.05.14 |
申请人 |
INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
CHOU, PAUL B.;GROSSMAN, EDNA;GUNOPULOS, DIMITRIOS;KAMESAM, PASUMARTI V. |
分类号 |
G06Q30/00;(IPC1-7):G06F19/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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