摘要 |
PROBLEM TO BE SOLVED: To increase a buying desire by providing a main body behind a PR body expanding and imitating the vertically split state of bottle type cosmetic containers, and combining cosmetic container storage sections on the right and left side faces. SOLUTION: Two bottle type sample cosmetic containers 5 are stored in each of eight cosmetic storage sections formed on both the right and left side face sections 11b of a main body section 1. Each cosmetic container 5 is constituted of a bottomed cylinder bottle main body 6 and a cap 7 screwed to the head section of the bottle main body 6, and the upper section of the bottle main body 6 and the cap 7 are protruded from an extraction port 2a when the cosmetic container 5 is stored in the storage section 2. A PR body 3 is affixed to the front face section of the main body section 1, and a back plate 4 is affixed to the back face of the main body section 1. The upper section of the bottle main body 6 and the cap 7 of the cosmetic container 5 protruded from the storage section 2 are expanded and simulated by the paper imitated body 16 of the PR body 3, thus it gives a strong impression. When the cosmetic containers 5 arranged on the sides are seen under the strong impression, the buying desire is increased.
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