| 摘要 |
PROBLEM TO BE SOLVED: To acquire marketing data regarding whether information is selected or provided according to characteristics of individual users by gathering marketing data obtained by evaluating and analyzing operation that a user makes according to a rule used for the information selection and the contents of the operation. SOLUTION: A rule analyzing process part 204 analyzes and executes the description of a rule in page data, a condition retrieval part 206 retrieves whether or not there are data described in the condition part of the rule, and an executing process part 208 performs the process described in the execution part of the rule where the execution condition is established. A rule evaluation log generation part 212 records an analyzing process state in a rule evaluation log 800 and an action log 216 records the operation contents in an action log 1100. A log analyzing process part 220 generates various analytic data and presents them to a server manager. Thus, the marketing data obtained by evaluating and analyzing the operation that the user has done according to the rule used for the information selection and the operation contents are gathered. |
