| 摘要 |
<p>A system and method of managing competitive price information adjusts prices which are higher than competitive prices and displays a promotional message if prices are lower than competitive prices. The system includes a plurality of electronic price labels (22) associated with a plurality of items for displaying price information about the items, a storage medium (36) comprising competitive price data files (34) containing item identification data and a competitor price for each of the items, and a computer (12) which obtains the competitor prices from the competitive price data files (34), reads current prices of the items from a price look-up (PLU) data file (44), determines whether the current prices are greater than the competitor prices and, for each current price which is greater than the corresponding competitor price, changes the current price in the PLU data file (44) to a new price based upon predetermined rules, and sends a message to the EPL (22) associated with the item to display the new price. <IMAGE></p> |
