| 摘要 |
PROBLEM TO BE SOLVED: To clarify customer's need and to improve the propositional precision of a merchandise matching with the customer's need and sales promotion by weighting respecting items from a purchase result and questionnaire investigation and setting them as a customer profile. SOLUTION: The concept of a stage is taken in the classification of a customer and a structured master file corresponding to the life scene of the customer, which is equivalent to a merchandise system, is given, respective items are weighted from a purchase result and questionnaire investigation and they are set as a merchandise file 132. A master file having structure similar to the customer profile is set in merchandise classification, factors which merchandises have are weighted and they are set as a merchandise file 133. Thus, the merchandises corresponding to the life scenes of the respective customers are covered without omission by using the customer profile 132 and the merchandise file 133, and a more appropriate merchandise group can be proposed. |
