System and method for delivering targeted advertisements to consumers using direct commands
摘要
A system and method for targeting TV advertisements to individual consumers delivering a plurality of advertisements to a display site. A command signal is sent to the display site commanding the display of a selected advertisement suited for the individual consumer. In another embodiment, a predetermined advertisement is delivered upon command from a control center to a viewing site intended for the particular consumer.
申请公布号
US6002393(A)
申请公布日期
1999.12.14
申请号
US19950517838
申请日期
1995.08.22
申请人
HITE, KENNETH C.;CICIORA, WALTER S.;ALISON, TOM;BEAUREGARD, ROBERT G.
发明人
HITE, KENNETH C.;CICIORA, WALTER S.;ALISON, TOM;BEAUREGARD, ROBERT G.