Product activity data collection system

摘要

A system (10) for collecting activity data for products (12) displayed in a merchandising store, comprises at least one transaction terminal (18) which identifies a product presented for purchase and prints an itemized receipt, and at least one remote price verifier (20) which permits price verification of a product independently of the terminal. Purchase data from the terminal is stored in a database (26b) and verification data from the verifier is stored in another database (26c) . Comparison of the purchase and verification data for a specific product may be used for improving sales performance