A sheet supply apparatus has a separation member which is elastically flexible to change an angle thereof when the separation member is urged by a sheet fed out by a sheet supply unit, thereby separating the sheet which rides over the separation member from the other sheets, and a load releasing device for removing a load from the separation member to permit the separation member to return to its original state after the sheet is separated by the separation member and a guide for guiding the sheet separated by the separation member in the state where the separated sheet is not contacted with the separation member.