An applicator (30) for applying or delivering a substance into a body cavity includes a deformable reservoir (12) for receiving and expelling the substance. The reservoir (12) has an inlet (20) spaced from an outlet, the inlet (20) being configured to be connected to a container containing the substance. Valve means (14) is positioned in the inlet (20) to inhibit flow of the substance from the reservoir (12) through the inlet (20). An elongate nozzle (16) having an outlet (22) for delivering the substance into the body cavity is in flow communication with the reservoir (12) through the outlet of the reservoir (12).
