| 摘要 |
PROBLEM TO BE SOLVED: To reduce the space required for display and attract users' interest on advertisements by reducing the burden of the users, reflecting the taste and budget, etc., of the users, and placing only the necessary advertisements. SOLUTION: A purchase history database for each user is accumulated, and an ID number and a password are issued for each user, printed on direct mails, and distributed. Products to be advertised which correspond to customers are sampled from an advertised product database according to customer histories and stored on a WWW server, and each user is identified on condition that the ID and password issued have been inputted. Then the advertisements for the individual customers, stored on the WWW server, are returned to the users. |
