| 摘要 |
The present invention relates to a simplified electronic message response, such as an electronic mail (e-mail) response. According to an embodiment of the present invention, there is an interactive television system that includes a television (112) coupled to an user interface (102) and a set top box (110), whereas the set box is coupled with an Internet Service Provider (106). A sender may send an electronic message, such as an e-mail, that includes a main message and one or more options. The receiver may select any of the options, for example, pressing a number on a remote control that corresponds to an option. Once an option has been selected, information related to the selected option, such as text explaining the selected option to the user, may be presented. The user can then indicate a desire to transmit the selected option. A reply e-mail is automatically generated and sent to the original sender, such as the advertiser.
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