METHOD AND SYSTEM FOR ELECTRONIC DISTRIBUTION OF PRODUCT REDEMPTION COUPONS

摘要

A method and system for electronic distribution of product redemption coupons (18) to computers (6) located at users' homes. A centrally located repository (2) stores coupon data for downloading to the computer (6). The user may view, select, sort and print desired coupons (18) from the data. User demographic as well as coupon selection data is returned to the repository (2), coupon distributor (16) and issuers (14) for marketing analysis. The repository (2) performs coupon processing on coupon data such as variation of discounts. The repository (2) determines frequency a particular coupon (18) was viewed. Upon presentation at a retail store (10), the discount is provided to the user. Upon redemption by the store (10), transaction data is supplied to the coupon issuers (14) and distributor for integration into marketing analysis. The electronic coupon system is secured by inclusion of user-specific identification indicia printed thereon.