| 摘要 |
<p>The present invention provides a mechanism allowing a software developer to present advertisements through a software program. In accordance with an exemplary embodiment of the invention, an advertisement module (103) is attached to the software program. The function of the advertisement module is to retrieve advertisements from an advertisement server (109) and to display them to the user (101). The advertisements are varied to retain the interest of the user. Furthermore, information about the user (101) may be sent to the advertisement server (109), allowing advertisements to be targeted to the user. Associated with the ad server (109) are a rule engine and a usage database. When the user clicks on the ad being displayed, the ad module (105) may cause various actions to be taken.</p> |
