An article to be worn with an identification unit mounted thereon. The identification unit includes a speaker for transmitting audio signals via free space upon the receipt thereof. Further included is a message playback switch for transmitting a playback signal and a message record switch for transmitting a record signal. The identification unit further includes a sound module adapted to store an audio message including a name of the pet and at least one of an address and a phone number upon the receipt of the record signal. The sound module further serves to playback the audio message upon the receipt of the playback signal.