发明名称 Banner advertising display system and method with frequency of advertisement control
摘要 An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign information from the database to control the relative ratios of serving ads, the distribution of ads throughout the day, and any triggering mechanisms for controlling what ads are served.
申请公布号 US5937392(A) 申请公布日期 1999.08.10
申请号 US19970901393 申请日期 1997.07.28
申请人 SWITCHBOARD INCORPORATED 发明人 ALBERTS, CHARLES D.
分类号 G06Q30/00;(IPC1-7):G06F17/00;G06F17/60 主分类号 G06Q30/00
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