摘要 |
PROBLEM TO BE SOLVED: To simultaneously illuminate plurality merchandise samples, price display board and back panel and to sufficiently leading light to the inside of merchandise samples. SOLUTION: Under a fluorescent lamp 6A under a sample mounting stand 3A, a laterally long reflector 10 having a forward reflecting plane 11, backward reflecting plane 12 and upward reflecting plane 13 is provided while partially shielding the downside of the fluorescent lamp 6A, one part of light radiated downward from the fluorescent lamp 6A is reflected upward and forward through the reflector 10, and the inner surface of a merchandise sample 7 mounted on the upper surface of the upper sample mounting stand 3A, is irradiated with this light through a hole 4 for fixture/illumination. Then, the rear surface of a cold/hot and price display board 9 mounted downside the fore surface of the upper sample mounting stand 3A is irradiated, the outer surface of the merchandise sample 7 mounted on the upper surface of a lower sample mounting stand 3B is irradiated with the remaining part of light radiated downward from the fluorescent lamp 6A, and the lower section than the fluorescent lamp 6A on a back panel 2 is irradiated. |