摘要 |
PROBLEM TO BE SOLVED: To easily transfer a direct mail to a selected party by easily selecting a party to which advertising effect is high. SOLUTION: A party of with high advertising effect is easily selected for a direct mail by using personal information accumulated in a POS system 1, and transmission of the direct mail to the selected party is easily performed. That is, a client information file 13 for storing client information including his electronic mail address by the client is provided, the client information corresponding to the direct mail to be transmitted from the client information file 13 is retrieved, and the direct mail, edited into an electronic mail format by addressing the electronic mail address included in the retrieved client information, is transmitted to a mail server 15 on an internet communication network. |