METHOD AND SYSTEM FOR COLLECTING AND PROCESSING MARKETING DATA

摘要

A system and method according to the Figure, for the collection of marketing data which simultaneously captures, at a point-of-sale (120), data pertaining to a specific customer transaction. An electronic invoice, containing line item data, and identified by the payment vehicle number, is created and transmitted to a credit authorization location (170) for credit authorization. The credit authorization location forwards the invoice to a data warehouse (185), which may be located in a location remote from the credit authorization location. The data warehouse comprises related data structures to facilitate analysis and searching of collected data.